Smell, the forgotten sensation

Frank Bloem BA
Wednesday, May 15 , 12:40 PM - 1:20 PM
Blauwe Zaal, Auditorium
Price: Free (Student) Free (Others)

Smell is ubiquitous in our lives, yet it plays a surprisingly small role in art, science and history. It dominates our memories but in our daily lives we forget to perceive it. This smells strange...

Scents and smells take you to the beaches of Texel, the vanilla plantations of Réunion and the trenches of World War I. At the same time, they bring you close to home, to your grandmother's couch or to a warm summer pine forest. 

In this lecture, perfumer and fragrance artist Frank Bloem BA (bloem = flower,  what's in a name) talks about the process of making perfume and what it means to work with scents as a medium for art. He talks about his own experiences with fragrances, their historical use, and the function the substances had and have. 

Ever wanted to smell ambergris, civet and boldoot? These and other aromatic substances will be discussed in this lecture.

Frank Bloem is an artist who uses scent as his primary medium. He studied fine arts at the Rietveld Academy. In the summer of 2016, Frank changed his focus from visual art to olfactory works. He started The Snifferoo, a perfume laboratory and a place for education and experimentation in the field of scent. This led to various commissions, from personalized perfumes to recreating elephant smells for the Amsterdam Zoo.

Ticket reservation recommended
To be assured of a seat, we recommend reserving a ticket (black "order" button).

Please register for SG & USE/ITEC by scanning your student ID at the venue prior to the start of the program.
More information about SG & USE/ITEC can be found here

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