Maurits Groen, CEO and co-founder of WakaWaka, explains how to incorporate sustainability and social responsibility into successful entrepreneurship.
Maurits Groen is a 'serial sustainable entrepreneur’ who has founded several sustainable companies. For more than 30 years he has been running his own environmental communications consultancy, MauritsGroen*MGMC. He is also active as a writer, producer, director, editor and presenter and is currently CEO of WakaWaka, a company which aims at making sustainable essential products available and affordable for people at the Bottom of the Pyramid.
In 2015, he was named the #1 most sustainable person in the Netherlands by the Dutch newspaper Trouw.
Organized in cooperation with TU/e’s GO Green Office.